Brand Packaging

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Brokula&Ž (Broccoli and Ž) is a clothing line by brand strategy and design agency Bruketa&Žinić OM made from organically grown materials.

Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.

This month in Consumer Insight, we focus on personal care and health and beauty aids.

Avery Dennison Corporation announced that it has formalized a company-wide policy to promote responsible paper sourcing and procurement.

Brands just starting out need examples on how to handle product launches and lines.

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?

A great name can propel a brand to the top of its category.

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.

Seeking a new design for its dairy portfolio of 300 SKUs, Sunnyside Farms hired Murray Brand Communications.