Poor storage, strict orientation toward the "best before" date, special offers for larger packs and consumer behavior all contribute toward food being thrown away.
U.K. and Chinese Consumers Bigger Believers than U.S. Consumers
February 8, 2013
Anthem Worldwide, the brand development practice of Schawk Inc., announced that its consumer insights study has revealed 'Older and Wiser' trumps 'Youthfulness' as a trend in 2013.
Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements
One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.