Brand Packaging

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When shoe company Bronx undertook an ambitious rebranding, packaging was center stage. The refresh centered on the insight that, for its customers, there is a different shoe for every day, and every mood.

The Fruit Lab markets juices and smoothies to those with a passion for fruit, with the products packaged in a 250mL PET bottle that mimics the shape of a laboratory flask.

Lise Watier Cosmetiques, known for daring, innovative beauty products, launched its Desirable fragrance in an elegant, sophisticated bottle.

Heinz's Curry Herbal Ketchup and Chili Curry Herbal Ketchup are housed in 700mL blow-molded bottles, whose design allows consumers to enjoy every last drop.

Imperial Sugar Company has introduced Redi-Measure light brown sugar in packaging that came out of consumer insight work by the company.

The creation of a Harvard Business School graduate, Flavrz is a new low-sugar liquid drink concentrate developed to minimize packaging excess.

Sprite Green has launched in a sleek 8.5oz aluminum bottle designed to appeal to active young adults.

HINT Essence Water heralded a new HINT Kids drink formula, boosted with fluoride, in new packaging.

Clorox wanted to use a new flip-top package structure in the redesign of its Disinfecting Wipes line extension. The goal was to create a design worthy of countertop display-something that

Nivea has redesigned the global packaging for its line of men's face care products, with a U.S. rollout that began in January.