Having created the world’s first decanter-shaped spirits bottle in
1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass
bottle inspired by that original packaging.
A line of natural crackers and multigrain chips, Sesmark has swapped
its formerly generic identity with one that tells a “health from the
heartland” story.
New packaging is a key component of Kraft’s reinvented salad dressing
line, which includes product reformulations across 50 existing
dressings and the addition of five new olive oil-based flavors.
Yes, another kids’ beverage brand, but Y Water is making a stand by
launching in a clever, y-shaped bottle that can be reused as a toy:
Rubber connectors called “yknots” are designed to let kids link or
stack multiple bottles to make Lego-like creations.
A new Aquafina label reflecting the water’s “public” origins will
start entering the market within the next few months, according to
Nicole Bradley, a Pepsi spokesperson. New label copy will reflect that
Aquafina “originates from public water sources” but that it also “goes
through a rigorous, seven-step purification process...”.