Brand Packaging

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Plup Lähdevesi spring water is marketed in a donut-shaped bottle that consumers are encouraged to refill and reuse in a variety of ways.

Campbell Soup Co. redesigned its V8 and V8 V-Fusion lines with a custom bottle that allows the brand to now be sold via vending machines

Organicare, a USDA Organic-certified skincare line, launched as an alternative to the established brands sold at cosmetics counters of luxury retailers.

McDonald’s latest global package designs have shifted from a lifestyle approach to a food and ingredient-focused message.

Just BARE Chicken has adopted packaging that lets shoppers trace each bird to the family farm where it originated.

Launching Glowelle-a so-called “beauty juice”-in upscale department stores, Nestle needed packaging that would convey a high-end positioning.

A look at the growing trend of adults cultivating tastes and mindsets traditionally associated with people younger than themselves.

The average U.S. household contains 25 consumer electronics products and spends $1,200 annually on them. Here's our look at some of the most interesting packaging concepts in the category.

Brands are struggling for ways to manage costs. But instead of creative methods, many have been reducing product contents and, frequently, retooling packaging so the tactic goes under shoppers' radar.