Timberland Walks the Walk By Stacey King Gordon The footwear company’s new, environmentally friendly packaging shifts “sustainability” from corporate buzzword to consumer way of life. This fall, outdoors footwear
The Kellogg’s Eggo Story By Steven DuPuis The reinvigoration of the venerable Kellogg’s breakfast brand, Eggo, has been one of the true success stories in the category. Total Eggo
More Listerine, Please By Kate Bertrand Connolly Smart package design boosts consumption and sales for venerable mouthwash brand. From its earliest days, package design has been earmarked as a
Package Innovation Staying Power:How to Outlast Today’s Trends By Ken Miller and Jim Warner To differentiate in a commodity marketplace, marketers look for opportunities to ride a lifestyle or
October 2006 --> 2007 Design Gallery Click on the Cover for Virtual Magazine BRAND PACKAGING 2007 Design Gallery To purchase a copy of Design Gallery— Packaging that Sells (vol
UNITED KINGDOM Take Aim at Stains with Both Barrels Vanish Dual Power, a pre-wash stain remover marketed by Reckitt Benckiser, is packaged in a double-chambered blow-molded bottle decorated with
Following Up On Developing Trends This summer saw the introduction of a host of packaging innovations designed to make sure that the ice-cold beer in consumers’ hands stays that
Beyond The Brainstorm Jennifer Acevedo, Editor-in-Chief I recently attended the Paperboard Packaging Council’s Fall Meeting, which was dedicated to innovation. Lisa Bodell, CEO of the NYC-based consultancy Futurethink (www.getfuturethink.com), delivered
Facing Off Against ‘Wrap Rage’ By KATE BERTRAND CONNOLLY Consumer frustration with packaging has come to a head, and brand owners are stepping up. You know the drill.