Product packaging is important. You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. To help your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them.

We can’t avoid plastics—they’re everywhere in our lives from our kitchen appliances to the doctor’s office. Contrary to popular belief, all plastics aren’t the same. There are many types of eco-green packaging options comprised of sustainable plastics available today for all types of products, and they can hold the opportunity for huge savings in your business operation.

The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Following are some of the reasons that shrink shouldn't be ignored.

Going green isn’t a new phase that companies are going through—in fact, most companies have been making a shift toward sustainability including sustainable packaging, for the past several years. That’s not to say that everyone has jumped on the bandwagon yet, if we want to call it that. Here are the 6 benefits of implementing more sustainable packaging.

The rule of thumb when deciding between robotic or conventional case packers is not as true today as in the past, because robots now cost less and are easier to use, creating more options for packagers. Here are three suggestions for gaining advantages from the new economic realities of robots in case packing.

When do you know it’s time to automate your packaging processes? Sometimes it isn’t clear until it’s too late and you are missing your deadlines for delivery due to a sudden increase in demand that you hadn’t planned for. The overhead cost for an in-house employee to manually package your products may outweigh the cost of automated packaging machinery, it just isn’t obvious that a capital investment like this will have the quick ROI you need.

Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.

When the pace of sales overwhelms the pace of production, the immediate response is often to increase packaging line speed, usually by buying the latest machinery. But before investing in high-speed tablet counters, desiccant inserters, cappers and neck banders, consider how a faster machine may affect the other steps in the packaging line. Here are some tips before deciding to invest in the latest automated machinery. 

Niche beverage manufacturers do not have the resources or capital to make the same purchase decisions as their larger competitors. As these smaller beverage companies grow, it places them in the unfortunate situation of deciding what upgrades are available and what things to target for future growth.