Developing a packaging strategy is a fundamental step toward aligning with high-level business goals and making the most of every dollar and minute you invest in packaging.

As a brand manager, production or plant manager, your primary focuses include your bottom line. Packaging affects many aspects of your product line and with that, your business growth. 

The last interaction a customer has with a retailer, the last touchpoint that locks in loyalty, is the one thing that will be remembered the most after the parcel is opened.

There are several elements to evaluate in order to make smarter package design decisions. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.

More than ever consumers are concerned with supporting ethical businesses with environmentally conscious practices. They are growing increasingly aware of what they consume, the waste they create and the businesses that are aligned with this ethos.

Product packaging is important. You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. To help your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them.

We can’t avoid plastics—they’re everywhere in our lives from our kitchen appliances to the doctor’s office. Contrary to popular belief, all plastics aren’t the same. There are many types of eco-green packaging options comprised of sustainable plastics available today for all types of products, and they can hold the opportunity for huge savings in your business operation.

The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Following are some of the reasons that shrink shouldn't be ignored.