Packaging Strategies Blog

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How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. 

Determining when it's time to automate your packaging line doesn't have to be difficult, but research needs to be done to make a decision on where to begin and what will provide your business with the biggest return. 

Have you been bitten by the ecommerce bug?

In most grocery stores today, customers are advised not to go empty-handed to do their weekly shopping: reusable bags are the order of the day. Customers who cannot bring their own reusable bags should buy one to take home their purchases. 

Instagram is a fabulous thing! I use it sometimes to see what friends are up to, but mostly I follow brands, celebrities and companies that I like to see what is new, what is exciting and what is totally Instagram-worthy. And boy did I find it in the Cote des roses rosé from Gerard Bertrand. 

Shorr Packaging recently surveyed American consumers regarding packaging theft in order to understand who’s being affected by package theft, what cautionary methods Americans are taking to avoid their online shipments from getting taken and to see how consumers believe online retailers can keep their packages safe.

There are ways to design a package that will look even better on the shelf or at a point of sale display. Does it matter? 

Water brands can license the patented technology, keep their existing familiar bottle design, and let consumers turn their empties into practical items like tables, toys and storage cubes.