Packaging Strategies Blog

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Intently watching your favorite NFL team perform on live television, your eyes are transfixed on the screen and your mind is disoriented with angst as the quarterback grunts orders to his linemen and receivers. 

Dramatic changes in demographics, lifestyles and eating patterns are creating new opportunities for food and beverage packaging.

Many companies using flexible retail packaging to protect their products are eager to get their goods in health food stores. 

Ranked No. 1 on the Fortune 500 list for the third straight year, Walmart has grown into a colossal brand with more than 5,000 locations spread all over the U.S. As the company grows, so does its share of competitors. 

Successful companies know customers purchase products they can connect with and feel good about buying.

With the ever-changing landscape that is product packaging, the ability to keep up with packaging trends could have a major effect on your company’s market share. In recent years, brands haven’t been able rely on traditional advertising and “the way we’ve always done it” to stay relevant in their markets. 

Making sure that food products are properly wrapped is easily one of the most important parts of the produce industry and it’s not hard to see why. 

With each new year, fresh trends and ideas emerge, while old ways begin to fade. This pattern holds true for the world of packaging, where we see retro styles being reinvented and stale applications being replaced by new, creative innovations.

We all have fond memories of the Ball glass Mason jars. They have soared in popularity with consumers for multiple uses including using them as drink glasses, jarring homemade sauces and jellies and using them as flower vases and other Pinterest ideas.