Packaging Strategies Blog

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Anyone who has stood in a grocery checkout line during the store’s busiest hours has thought to themselves, there has to be a better way.

It's that time of year again. The hustle and bustle of the holiday season is upon us and not a single aspect of life is left undecorated. Every year homeowners decorate their houses, malls deck the halls and food and beverage packagers release a plethora of gift sets featuring unique packaging, intriguing combinations and special edition branded items to bring holiday cheer to the grocery aisles.

Many food and beverage production managers look to improve production and cut material costs by using banding material.

So your PDP (principal display panel) worked overtime in getting your potential customer to pick up the product. What needs to happen now in order to get them to buy?

Packaging trends often respond to needs in the food industry. Understanding up and coming food trends, can help packagers better prepare for new demands from consumers and brand owners alike.

The two biggest factors in the success or failure of any given product in the food and beverage industry are product quality and quantity. To satisfy these requirements, manufacturers must obtain precise measurements of packaged food and beverage goods and accurately record this data. Additionally, each package should be prepared in a sanitary environment to prevent contamination and preserve product integrity.

You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.

Cardboard packaging is continuing to grow in popularity because of its excellent environmental credentials and ability to emphasize brand values.