Packaging Strategies Blog

Subscribe

Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers. 

The ‘green’ movement definitely had its 15-minutes of fame, which probably spanned a few years. Is it just me or does it seem like the buzz is dying down? 

I stumbled across the Chocolate Passport at my local Trader Joe’s near my house in Royal Oak, MI. I think I literally stopped dead in my tracks over how unique (and ok, adorable) the packaging is. 

In 2014, the U.S. Food and Drug Administration documented over 253 food recalls in Q1 & 2 alone, so with the end of the year fast approaching, it's important that we take a step back and review what lessons we've learned in the food and beverage industry, as well as take a look ahead at what 2015 holds.

Well another successful PACK EXPO is behind us. It was a great show this year expanding over all of McCormick Place and what seemed like a large part of Chicago. 

For those who don’t drink alcohol, being the partygoer carrying a bottle of water among those enjoying colorful drinks in exotic glasses can draw unwanted attention and adversely affect their enjoyment of the moment. 

Grocery shopping is a necessary activity for most people and the process in which people are going about it has changed dramatically over the years. Fads have emerged from clipping coupons to online shopping and even monthly food delivery subscriptions. One thing shoppers all seem to agree on is grocery shopping with the intent of saving money and buying quality food for less.