In today's digital age, having a great website, creating a personality for your branding and packaging business on social networking sites, and making yourself easily accessible to customers online, has rightly become a top marketing priority for many businesses.
Tamper-evident packaging (TEP) provides many benefits to businesses in almost every industry. The most evident benefit TEP provides is security. If you are in the pharmaceutical industry, tamper-evident packaging as well as tamper-resistant packaging (TRP) are in almost every case a requirement.
Shrink wrapping is an easy process that only requires two things: the right kind of plastic wrap and heat. With just a roll of shrink wrap and a heating source, you can waterproof, weatherproof and tamperproof just about anything. But even this great packaging solution has a few potential hiccups.
How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors.
Determining when it's time to automate your packaging line doesn't have to be difficult, but research needs to be done to make a decision on where to begin and what will provide your business with the biggest return.
In most grocery stores today, customers are advised not to go empty-handed to do their weekly shopping: reusable bags are the order of the day. Customers who cannot bring their own reusable bags should buy one to take home their purchases.
Instagram is a fabulous thing! I use it sometimes to see what friends are up to, but mostly I follow brands, celebrities and companies that I like to see what is new, what is exciting and what is totally Instagram-worthy. And boy did I find it in the Cote des roses rosé from Gerard Bertrand.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.