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Today’s customers are constantly bombarded with ads and brand messaging. When it comes to high-end products like cosmetics, liquor or consumer electronics, premium packaging is not just nice to have — it’s an expectation.
Personalization is so much more than a name game; it is a broad term brands use when leveraging customer information to provide a customized experience.
The distinction between mass-market and luxury products is becoming blurred, prompting luxury brands to turn to innovative technologies and strategies to attract customers to their high-end goods. According to a Smithers Pira report, the global luxury packaging market is expected to increase by an annual average of 1.3 percent to 2022.