Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.
Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.
Hershey's is making it sweeter to share your mood with 25 different emoji options to choose from. Instead of the “Hershey’s” etched into the pieces of a milk chocolate bar, an emoji will be shown in its place.
Executives with The Hershey Co. spoke to investors during the company’s Q4 2018 earnings call, with notification that the transformation of Hershey’s packaged candy portfolio is on track and will start to hit shelves after Easter.
Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village.
Two limited time offerings, for Trolli and Black Forest candy, turned red, white and blue for this summer and the Fourth of July, with designs by Hughes BrandMix.
Everyone should know Kit Kat chocolate bars—but did you know the wafer in the center is actually made from broken Kit Kat bars? Kit Kat manufacturers leave no bar uneaten. If quality assurance deems that a certain Kit Kat is not up to standards, it will go in the reject pile, ready to be crushed and used to fill other Kit Kats.
