Alasdair McEwen has been an experienced member of the Innovia team for over 27 years and has held various positions in the labels and packaging business units with an excellent track-record and a bevy of successful projects.
The relaunched brand, made in collaboration between musician Dave Matthews and winemaker Grayson Stewart, is rooted in sustainability, from grapes to glass.
When paired with and weld-sealed to a matching PET tray, the film is designed to stay attached to the tray throughout the recycling process, reducing the risk of PET material contaminating PP and PE recycling streams.
The Cradle to Cradle Certified standard stands as the premier multi-attribute guideline adopted worldwide by designers, brands, and manufacturers spanning various industries.
