Articles Tagged with ''brand redesign''

The plant-based Cheezee crackers are now even cheesier, the brand says, with new packaging to match across the full product portfolio.

House Wine also is expanding and enhancing its nutritional information to provide consumers with greater clarity about what they're enjoying, including calories, carbohydrates, fat, and protein levels.

As part of the rebrand, Bulletproof is introducing all-new packaging across its entire coffee portfolio starting June 2025. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel.

The brand's flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW Original and HI-CHEW Tropical Mix.

The cups combine marshmallow-flavored frosting filling wrapped in rich chocolate and topped with graham cracker crumbles.

Rolling out nationwide this spring, the update includes a transformational packaging redesign featuring a new brand logo and real food photography.

The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.

Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.

The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards. 

The challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.