Brand redesign - Articles - Page 6 | Packaging Strategies

RAGÚ Unveils Brand Redesign

November 15, 2021

The redesign is part of a major relaunch including a new ad campaign.

New Branding Driven by Shifting Attitudes in Wellness Ideals

September 8, 2021

As Wellness Industry Drops Restrictive and Reactive Ideals, Nutrisystem Gets a Redesign

Häagen-Dazs Scoops Out Playful and Artful Brand Redesign

August 20, 2021

Chase Design Group helps the brand redefine luxury with a modern, colorful style.

Skin Therapy Range Receives a Facelift

June 29, 2021

Design and branding agency Free the Birds created a new brand and packaging identity for everyday skincare products from Kin.

Mandolé Orchard Debuts Brand Refresh

June 18, 2021

The new branding and graphics recall the source of the company’s single-origin nuts and their resulting beverage.

Domino Sugar Celebrates its 120th Anniversary with a New Look

April 19, 2021

Changes include new seals on all products indicating Non-GMO Project verification as well as a how-to-recycle logo.

Plant-Based Food Maker Debuts New Brand Identity

March 1, 2021

Chase Design Group helps Follow Your Heart to position itself as a leader in the plant-based industry.

Chronic Cellars Debuts New Look, Same Attitude

January 27, 2021

The winery is rolling out new vintages and a new look, available nationally.

Brand Packaging: COVID-19 Case Study

Pivoting to the Future

In today’s unprecedented times, it is crucial that brands have the tools to transform not only successfully but quickly.

Christine Wu

June 11, 2020

Innovation is the antidote to overcoming seemingly impossible challenges. Smart leaders will study how some companies have adapted during the current COVID-19 crisis to learn how to implement useful marketing tools in order to quickly pivot their business to overcome any future disruptions.