First announced in May, the project progressed at a remarkable speed, demonstrating the versatility and efficiency of PulPac’s Dry Molded Fiber technology, which brings to life bespoke, deep-drawn designs with a premium feel.
Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade.
The Bottle Collective was launched in February 2023 as a fiber-based alternative to plastic bottle packaging. The introduction of fiber-based caps to complement the bottles is a significant step for the initiative.
In his new role as Vice President, Marcus will focus on strategic business development, ensuring PulPac maintains its competitive edge while advancing its position as a leader in sustainable packaging solutions.
Lineup includes keynote speaker Francisco Garcia, COO & Co-Founder of E6PR and Co-Founder of ENTELEQUIA, the largest compostable packaging company in Mexico.
Available in London Heathrow, Dubai Airport and Singapore Airport from the end of June, The Bruichladdich Twenty One whisky wrap is made from fully recyclable paper pulp and molded to the shape of the Bruichladdich optimized, proprietary glass bottle.
