Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.
As ecommerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.
Colgate-Palmolive Company has agreed to acquire Hello Products LLC, one of the fastest-growing, premium oral care brands in the United States. Hello has a distinct “naturally friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments
Investors should pay close attention to the potential for store brands to create new winners and losers in retail and CPG, advised Todd Maute, a partner at brand strategy and design agency CBX, during a recent analyst conference organized by Stifel Financial Corp.
The 10 finalists for the international packaging design competition focus on creative alternatives to plastic packaging. Organized by Metsä Board, the competition was created to find new, environmentally friendly solutions for some of the world’s most frequently used consumer packages.