Brand Packaging

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The explosive growth of online shopping has revolutionized the world of retailing. Clearly, this trend will only continue, creating some uncomfortable disruptions along with tremendous opportunities for retailers, manufacturers and consumers.

Touch. A sense so seemingly simple that its influence is often overlooked. But when it comes to products, touch has the power to influence decisions, change emotions and summon memories. The singular moment a consumer touches your product for the first time sets a precedent for how he or she will relate to your brand.

Performance Packaging of Nevada has received authorization from the U.S. Food & Drug Administration for its AIRSHIELD™ technology for direct food and beverage contact applications.   

Nestlé Waters North America announced that it has begun adding the clear and consistent How2Recyle instruction to the labels on half-liter bottles of all its major U.S. brands. 

Unity Beauty Essentials – The Pregnancy Collection is a luxury beauty product designed to be clinically safe for pregnant women.

Imagine a customer standing in the frozen food aisle staring at broccoli and corn. Without loyalty or preference for any one item, she needs to choose. Brand perception will likely play a big role in her decision. Chances are good the packaging will, too.

Wise Apple, the kid-inspired, ready-to-eat meal delivery service, aims to ease parents' stress with a turnkey solution for packing lunch, a top back-to-school stressor of 2017. 

When the term “luxury shopper” is mentioned, several stereotypical images may come to mind: Perhaps a well-dressed woman looking at Prada handbags or a distinguished gentleman wearing a Rolex watch.

Specialty Mediterranean food brand Peloponnese is relaunching its portfolio of products with refreshed packaging graphics and a new visual identity aimed at consumers looking for culinary adventure.