Brand Packaging

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Brands can keep or lose customers at every point in the buying cycle, from first open of the site to the re-ordering of purchases. BRANDPACKAGING talks to experts in the various steps of e-commerce activity on how to help your company help its customers.

Strategic design firm PWW, based in London and Seattle, has introduced its second craft beer: Super Jay Saison.

For the makers of Organic HairSpa, the packaging had to be as carefully considered as the organic formulas inside.

Over the past several years, we’ve seen an enormous shift in consumer preferences for food and beverage products. Increasingly, shoppers, most notably younger ones, are walking away from large brands perceived to be processed, artificial or mass-produced in favor of options they feel are more authentic, local and “real.”

Natural Sins is a healthy line of crispy mango, pineapple, coconut and beet chips with a sprinkling of cane sugar that recently entered the North American market.

According to a 2014 National Coffee Association report, the use of single-serve brewing systems continues to rise due to convenience and efficiency.