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Home » Topics » Brand Packaging

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product naming hello my name is

Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
Cynthia Sterling
March 1, 2013

A great name can propel a brand to the top of its category.


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studio collection tweezerman

Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.
Laura Zielinski
Laura Zielinski
March 1, 2013

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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sunnyside ice cream mint chocolate strawberry

Sunnyside Farms

March 1, 2013

Seeking a new design for its dairy portfolio of 300 SKUs, Sunnyside Farms hired Murray Brand Communications.


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bertolli light sauce alfredo

Bertolli Light

March 1, 2013

Unilever Foods’ Bertolli team selected TFI Envision Inc. to create the packaging graphics for the light sauces.


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falconboard build water

Falconboard Build

March 1, 2013
Hexacomb’s Falconboard Build paper-based graphic display board aims to meet the needs of the semi-permanent (two-to-six months) and large-format POP display segments.
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editor headshot laura zielinski

Nothing But The Truth

Be honest when packaging and branding a product.
Laura Zielinski
Laura Zielinski
March 1, 2013

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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BP_GenericImage_NextNow.jpg

Design and Realization Agency Enters New Market

Kaleidoscope has announced the start of a new location in Los Angeles.
March 1, 2013

Demetrius Romanos has signed on for the role of executive creative director and managing partner for the new location.


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consumer insight graphic brand packaging
Consumer Insight - March

Where We Buy What

March 1, 2013
This month in Consumer Insight, we focus on buying locations where consumers buy what.
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BP_GenericImage_NextNow.jpg

Ergonomic Aerosol Sprayer Introduced

The sprayer is specifically designed for sun care, spray deodorant and hairspray.
February 27, 2013

The sprayer is designed for effortless actuation and a continuous, even spray pattern.


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BP_GenericImage_NextNow.jpg

Idol or Judge? Contest Invites You to Serve as Both

The design audition and judging are underway.
February 27, 2013

Download a template, upload your masterpiece and the public will vote for the winning candidate.


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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

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    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

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