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Home » Topics » Brand Packaging

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aqua net cover art pink woman

Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.
Terri Goldstein
February 1, 2013

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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superiority complex cards color design

Lose the Superiority Complex, Gain Brand Differentiation

How to move beyond "er" to authentic brand differentiation.
Sherwood MacVeigh
February 1, 2013

Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 


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brand and consumers connecting cartoon

Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.
Laura Zielinski
Laura Zielinski
February 1, 2013

One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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bento ware laptop lunches

Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.
February 1, 2013

The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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fleur liquor spirits bottles

Fleur

February 1, 2013

Berghs School of Communication student Oscar Nilsson created this prototype for Fleur, a high quality rum with a hint of mint.


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omission handcrafted beer packaging

Omission

February 1, 2013

Armchair quarterbacks love grabbing a beer and cheering on their favorite teams, but those with Celiac disease are forced to pass due to dietary restrictions.


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lancome genifique nutrics paris

Lancôme Génifique Yeux Light-Pearl

February 1, 2013

Paper and cardboard solutions provider Edelmann used a package fitting for the premium eye serum: an elegant dark gray and white folding carton refined with gloss varnish and then embossed.


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alberto v05 salon series

VO5 Salon Series

February 1, 2013

High Ridge Brands recently introduced VO5 Salon Series, which uses a full-size shrink label to reflect the salon-quality ingredients in the new product line.


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popeye energy drink comics

Popeye Energy

February 1, 2013

Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.


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lipton tea and honey

Lipton Tea & Honey

February 1, 2013

Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.


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