Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.
Pumpkin Face Rum, a new line of ultra premium rum imported from the Dominican Republic, packaged in pumpkin-shaped bottles designed by Flowdesign and launched in September, encourages consumers to “celebrate the pumpkin.”
Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has won a place in the 2012 Communication Arts Design Annual, part of the Communication Arts Design Competition for creativity in graphic design.
Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.
Innisfree, one of South Korea’s first all-natural beauty brands, has seen a 300 percent increase in men’s sales since the May launch of Forest for Men, with a package design by Duffy & Partners.
In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
Created for brand owners, thermoformers and converters looking for premium, post-consumer recycled solutions, EcoStar recycled PET sheet allows customers to market their products’ sustainable packaging to consumers.