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Home » Topics » Brand Packaging

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Dow Design puts sparkle back into L&P branding

October 1, 2012

Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


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RTD iced teas pour onto the scene

October 1, 2012

A new line of ready-to-drink iced teas from Tesco’s U.S. chain Fresh & Easy Neighborhood Market launches with help from design consultancy P&W. 


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New rum hits shelves just in time to boost Halloween spirits

October 1, 2012

Pumpkin Face Rum, a new line of ultra premium rum imported from the Dominican Republic, packaged in pumpkin-shaped bottles designed by Flowdesign and launched in September, encourages consumers to “celebrate the pumpkin.”


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Bulleit Bourbon gears up for two new products

October 1, 2012

Diageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line. 


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Growler garners award recognition

October 1, 2012

Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has won a place in the 2012 Communication Arts Design Annual, part of the Communication Arts Design Competition for creativity in graphic design. 


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Dog product line fetches packaging design awards

October 1, 2012

Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.


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New design helps sales soar for men’s personal care products

October 1, 2012

Innisfree, one of South Korea’s first all-natural beauty brands, has seen a 300 percent increase in men’s sales since the May launch of Forest for Men, with a package design by Duffy & Partners.


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The Bottom Line

October 1, 2012
In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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Good Enough to Eat

Laura Zielinski
Laura Zielinski
October 1, 2012

As brand professionals, we spend our days examining good-looking packaging. 


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EcoStar

EcoStar PET and Thermoform Packaging

October 1, 2012

Created for brand owners, thermoformers and converters looking for premium, post-consumer recycled solutions, EcoStar recycled PET sheet allows customers to market their products’ sustainable packaging to consumers.


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