HEINEKEN asks for fresh ideas that will enhance the drinking experience for 60-70 year olds.
April 30, 2013
An often over-looked demographic, this ‘liberated’ generation of consumers enjoy more freedom from jobs, children, stress and strive more for quality of life, wellbeing and self-development.
The apps are designed to be an affordable and indispensible tool for protecting brand equity.
April 25, 2013
Designed for brand owners and professionals across multiple industries, these apps enable businesses to inspect documents regardless of geographic location.
Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.