Brand Packaging - Articles - Page 264

Earnest Eats Hot & Fit Cereal

The design firm conceptualized a complete brand voice.

June 5, 2013

Organic food company Earnest Eats challenged the team at Bulldog Drummond to conceptualize a complete brand voice.

Is there an echo in here?

We keep talking about it: What does your package say about your brand?

Laura Zielinski

June 5, 2013

We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.

Consumer Insight - May/June

Region

June 5, 2013

This month in Consumer Insight we focus on region's influence on consumers' purchases.

Study Expands Innovation's Definition in Packaging Industry

CPG companies expect suppliers to understand consumer wants as part of any sale.

May 28, 2013

A study by USA Strategies brings focus to what innovation means in the packaging industry.

Company Announces Global Launch of Sugar Cane-Based Cap

LightCap 30 is a high density polyethylene (HDPE) cap made from sugar cane.

May 28, 2013

The cap is a step towards a goal of producing a 100-percent renewable packaging solution

NHS Hospital Creates Lotion to Raise Funds

The cream will be sold commercially.

May 28, 2013

The flexible tubes are topped with a Softline fliptop cap and Flexo printed in-house.

Taking Thermoform Packaging to a New Level

May 23, 2013

Winner of a 2013 DuPont Gold award for packaging design innovation, Placon, a leading North American thermoformer, worked closely with Gillette to design and manufacture the Venus & Olay package’s shallow and deep thermoformed insert.