Brand Packaging

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Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.

Stila Countless Color Pigments each have custom packaging color-matched to a shade in the powder to make the makeup pop.

Brokula&Ž (Broccoli and Ž) is a clothing line by brand strategy and design agency Bruketa&Žinić OM made from organically grown materials.

Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.

This month in Consumer Insight, we focus on personal care and health and beauty aids.

Avery Dennison Corporation announced that it has formalized a company-wide policy to promote responsible paper sourcing and procurement.

Brands just starting out need examples on how to handle product launches and lines.

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?