Brand Packaging

RSS

There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.

Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.

The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.

Planet Canit, in collaboration with Aquiesse, developed a product line extension using metal to complement a luxury brand of candles traditionally offered in glass.

Landshark Lager is featuring the Zac Brown Band on special, limited edition 16 oz. cans.

Pearlfisher created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a range of high quality complex nutrients.

This month in Consumer Insight, we focus on how gender applies to packaging and product buying, and why brands should be careful in making gender claims.

As I was putting together this month’s issue, I knew most, if not all, of the articles would focus on the topic of branding — we do enjoy a habit of hosting a rogue, but useful, piece here and there.

The solutions are designed to reduce risk to brand packaging.