Brand Packaging

RSS

Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.

Coinstar and Seattle’s Best Coffee are making your daily cup of joe more accessible.

To promote its new online delivery service and website, www.evianchezvous.com, Evian introduces Evian Smart Drop — a Wi-Fi-enabled magnet.

The hidden environmental benefits of the material.

How sensory triggers can help brands make a quick emotional connection with consumers.

Created to offer younger-looking skin and healthier hair and nails, FIX Brands Inc. launches its anti-aging beverage FIX. Each 16oz bottle is color-coded and features a full shrink-wrap label that calls out the product’s clinically proven benefits.

Two years in the making, Nestlé Crunch and Girl Scouts of the USA introduce their cobranded candy bars, Nestlé Crunch Girl Scout Candy Bars.

Despite being a candy-aisle favorite, consumers felt that the existing Hot Tamales packaging was not reflective of its edgy attitude.

Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.

Bacardi launches two innovative flavor combinations to its rum line, Wolf Berry (blueberry infused with goji berry) and Black Razz (raspberry infused with black sapote).