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Home » Topics » Brand Packaging

Brand Packaging
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Hiball Energy launches cold sensitive cans

September 1, 2012
Hiball Inc. releases its newly reformulated and repackaged line of Organic Sparkling Energy Drinks and Sparkling Energy Waters throughout the U.S. after a switch from 10oz glass bottles to 16oz cold-activated cans by Ball Corp.
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No Ad Budget? No Problem

Ted Mininni
September 1, 2012
Who needs advertising when your package design can do the selling?
Read More
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Brand Central

Bryan LiBrandi
September 1, 2012
Lifestyle brands will take over the world.
Read More
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A Brush with the Divine

Mike Furey Shannon Payne Arman Sadeghpour
September 1, 2012
Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.
Read More
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Fan Club

Laura Zielinski
Laura Zielinski
September 1, 2012
One bold brand caters to its customers with powerful design.
Read More
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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
John Parham
September 1, 2012
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
Read More
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Ironing Out The Kinks

Laura Zielinski
Laura Zielinski
September 1, 2012
Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
Read More
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The Bottom Line

September 1, 2012
Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
Read More
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NorthPak and SouthPak Container Combine

The sister offices merged to better meet customer needs.
September 1, 2012

The new name for the combined company is Pipeline Packaging.


Read More
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Package Design Missing the Mark?

Stergios Bititsios
September 1, 2012
A well-designed package is worthless if it doesn’t reach the right consumers.
Read More
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