Brand Packaging

RSS

Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.

Inspiration and Innovation can come from anywhere.

Heritage brand Oreo celebrated its 100th birthday in March.

According to two studies released by Packaged Facts, the growing “pet parenting” phenomenon, the increase in pet ownership by family-oriented and demographically potent Hispanics, and the prevalence of pet ownership among affluent Americans are driving growth in the sector despite economic challenges elsewhere.

Honest Tea collected more than 15,000 empty plastic, glass and aluminum beverage containers during its recent “The Great Recycle” event in New York City.

Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.

Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.

Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.

Blending the flavor of margaritas with a splash of Bud Light Lime, Lime-a-Rita is the brand’s take on a traditional margarita.

The design for Kallo’s corn and rice snacks complements its new brand position.