Brand Packaging

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Taking eye care one step further, Bausch + Lomb launched Biotrue, a new multi-purpose contact lens solution. 

Vermont-based Grace Potter & the Nocturnals, one of Rolling Stone’s best new bands of 2010, teamed up with Lake Champlain Chocolates to create their own chocolate bar, “Grace Under Fire.”

When the 20-year-old flavored milk brand took on a new tagline in June, “Take a moment and chill,” it also looked to modify its packaging. 

To simplify its message and graphics and assist consumers with product selection, Microsoft redesigned its entire Office 2010 lineup.

Despite being a small company in a large category, Me4Kidz has made a name for itself. However, after five and a half years, it was time to update the look and feel of the brand's identity.  

Planet People is taking cleaning supplies to the next level with its new iQ line, featuring reusable spray bottles that minimize the amount of waste that might end up in landfills. 

The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.

Our industry has a responsibility to review the packaging it uses and to ensure that any negative impact arising from its production or disposal is minimized. -Paul Polman, CEO of Unilever,

Designer Scott Amron’s insulated coffee cup concept eliminates the need for a separate cup sleeve. Pouring a hot beverage into the stackable cup prompts the band on the cup’s