Brand Packaging

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Named after its first successful, full-service drugstore, located on Broadway between Duane and Reade Streets in Manhattan, Duane Reade is uniquely New York.

In order to call its New Orleans heritage to the forefront and reconnect with consumers, Southern Comfort redesigned its labels.

Packaging with a creative impact on the environment.

Eco activists are finding creative ways to pressure brands to step up sustainability.

Pepsi last redesigned its Sierra Mist packaging in 2008, giving it a fuzzy, or “misty,” appearance. This year, to better reflect the lemon-lime flavoring and clearly distinguish between varieties, the brand adopted a new look.

Taking the toys out of happy meals? Let's just use nutrition labels instead.

Miller High Life debuted a streamlined design for its primary and secondary packaging.

Extended producer responsibility policies holding brands liable for their own packaging waste.

Achieving radical change in the design and development of packaging to make it more sustainable.

Applying product design thinking to sustainable packaging design.