Articles by Laura Zielinski

The skincare brand turned to Berlin Packaging for a custom-designed structure and supply chain and inventory management.

Create, move and design with purpose to continue your relevancy with customers.

The 140-year-old brand had become diluted with customers. A refreshed strategy brought it strongly back.

The technology has quickly grown from a little acorn to a giant oak.

Be strategic when using licensed packaging — and especially if it is regarding a current trend.

The stigma surrounding private label brands has greatly diminished, to the point of disappearing for many.

Acting is hard, so if you are a brand — don't.

Authentic design and meaningful messaging is the most successful brand strategy.

The luxury industry has positives and negatives, but here is why your brand needs to emulate true luxury names.

This is what even "basic" categories should learn from high-end brands.