Articles by Laura Zielinski

In 2006, Shazi Visram founded the Happy Family group with the launch of Happy Baby, a company focused on providing parents with healthy, organic baby food for their children.

We’re so constantly bombarded with stimuli that our brains are built to weed out all but the most urgent of incoming material. So for the first issue in our third decade of publishing, we decided to shake things up: Our brand mark’s design, while attractive, hasn’t matched our messaging, and it was time to set that straight.

Have I got a story for you. Or rather, Michel et Augustin’s packaging does. Job postings, requests for spaces to rent, rooftop selfies, open house hours and announcements for pastry certification classes in Paris are all shared on the packages of the gourmet pastry brand ran by two childhood friends.

Don’t let Pandora’s unsuccessful mythological version cloud your idea of unboxing: This newer, worthwhile trend lets brands develop a personality, is welcomed by millennials, and helps consumers overcome trust issues toward a product or corporation.

When you don't have a choice where your brand sits on retailers' shelves, unique packaging structures can make your product stand out.

Black tea is a very competitive arena with an aging consumer, so Asda wanted a clear, simple hierarchy and homey feel for one of the designs.

Here's a free focus group—one given by a health-conscious and environmentally aware white male in his 30s who is 70 percent snark and 100 percent straightforward.
 

Want your brand to be picked up by major distributors and carried in stores across the nation? Follow Healthy Dogma’s lead.

On both sides of the ocean, brands are being required to make changes to food packaging. 

In two decades, brands have found many new ways to express their identity and connect with customers through packaging. We look at what is coming next.