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Home » Authors » Laura Zielinski

Articles by Laura Zielinski

Design Gallery award

How to Enter the 2015 Design Gallery

Fame and fortune (okay, trophies) await those who enter.
Laura Zielinski
Laura Zielinski
August 2, 2015

Here's everything you need to know about entering the Design Gallery, winning one or more of the five People's Choice trophies and one Editor's Award, and seeing your brand's package in print.


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EditorsNote.jpg

Change Your Perspective on Packaging Products

Laura Zielinski
Laura Zielinski
July 1, 2015

Brand strategy should mimic a consumer's product approach; the Design Gallery is open for submissions.


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sprinjene

How to Introduce a Brand at Shelf: SprinJene's Strategy for a Great Start

Laura Zielinski
Laura Zielinski
June 2, 2015

The new toothpaste brand shares its preparations for a successful launch.


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EditorsNote.jpg

Changing the CPG Industry Through Packaging Innovations

Laura Zielinski
Laura Zielinski
June 2, 2015

BRANDPACKAGING honor individuals influencing branding and packaging.


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editorial team

BRANDPACKAGING Introduces the Editorial Advisory Board

Laura Zielinski
Laura Zielinski
June 2, 2015

Our team of packaging, branding, manufacturing and design experts will help you with brand strategy and more.


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brand innovator

2015 Brand Innovator: Jason Foster, Replenish

Laura Zielinski
Laura Zielinski
June 2, 2015

BRANDPACKAGING honors Foster's concentrated effort to improve sustainability.


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EditorsNote.jpg

Consumption: Always a Four-Letter Word?

Laura Zielinski
Laura Zielinski
April 1, 2015

Can brands give consumption a better name?


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editor headshot laura zielinski

In Brand Recognition, the Eyes Have It

Laura Zielinski
Laura Zielinski
March 3, 2015

Color on packaging has a huge influence on shoppers.


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editor headshot laura zielinski

Could This Technology Improve Your Brand's Profits?

Laura Zielinski
Laura Zielinski
February 1, 2015

Digital printing presses provide brands with immense flexibility.


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editor headshot laura zielinski

Do Good With Your Brand

Laura Zielinski
Laura Zielinski
November 1, 2014

Is your company out to trick or deceive consumers?


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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

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