Articles by Laura Zielinski

Today’s consumer is not the consumer of the past, and tomorrow’s customers will continue to change at a rapid pace: Demographics and shopping habits are shifting; technology is creating new ways for them to purchase from a greater range of products; and attention spans are plummeting.

Brands shouldn't take the easy route—unless it's in the form of packaging that benefits customers' lives.

Nothing says a brand sells "fresh" products like a flopping fish in a box.

A bevy of considerations go into choosing a material for your brand’s packaging including product protection and visibility, what your competition is doing and buyer preferences.

Twenty years ago, in 1996, BRAND PACKAGING ran its first issue. Leading up to that release, the leadership saw a huge opportunity for brands.

Brands can keep or lose customers at every point in the buying cycle, from first open of the site to the re-ordering of purchases. BRANDPACKAGING talks to experts in the various steps of e-commerce activity on how to help your company help its customers.

Natural Sins is a healthy line of crispy mango, pineapple, coconut and beet chips with a sprinkling of cane sugar that recently entered the North American market.

I’m very bothered by mindless consumption and the over-massing of possessions, a major problem in America. If you’ve watched “The True Cost” or seen young adults’ haul videos on YouTube, I would think you too are in the same boat.

The CPG industry has been failing in the design strategy behind products and packaging, and it’s not having a good effect on customers, brands or the environment.

The lifestyle brand redesigned its packaging to stay on top in the skincare category.