Articles by Laura Zielinski

There are thousands of excellent design firms, suppliers and manufacturers across the globe. How do you know which is the right one for you? And once you find the teams to work with, how do you work with them well? Let’s look at what will help make your next packaging project a smooth process among all involved.

Maybe the best thing you learn this week comes from an underwear brand. Go on, find out.

Recent consumer research shows brands should proceed with caution when entering the political debate on the EU Referendum or presidential race in the U.S. 

The baby product category can be visually overwhelming. Here are what some brands are doing to stand out.

Is your brand using dopamine to its advantage?

Start eliminating the weak brands and don't feel bad doing it.

Why are Trader Joe's and Costco are top in loyalty? Find out!

The human brain is astonishingly capable. So much so that even the best researchers and doctors have yet to scratch the surface on various aspects, processes and complexities concerning it.

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator. These cream-of-the-crop men and women inspire and educate us all with their strategies and stories, and we delight in helping you get to know your peers on a more personal level as we honor them and their work.

The salad dressing aisle has remained relatively unchanged for the past few decades. Sure, new flavors of salad dressing have been added to staples like Ranch and Italian, but the packaging has remained the same.