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Home » Authors » Laura Zielinski

Articles by Laura Zielinski

Oliver Campbell

Packaging That Sells 2014: A Breakdown

Here's what attending the 2014 conference looked like.
Laura Zielinski
Laura Zielinski
October 20, 2014

It was another great year at Packaging That Sells.


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editor headshot laura zielinski

Design Packaging with Depth

Laura Zielinski
Laura Zielinski
September 1, 2014

Impact consumers at shelf by putting some passion into your branding and package design.


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cutex new packaging

Cutex Packaging Removes Confusion at Shelf

Laura Zielinski
Laura Zielinski
August 3, 2014

Prior packaging blended in with other brands' bottles in store, crippling sales.


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editor headshot laura zielinski

The Distance Private Labels Have to Go

Laura Zielinski
Laura Zielinski
August 1, 2014

Retail brands have made progress, but some still need to make the brand-consumer connection.


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rickys lucky nuts

Nut Packaging Gets New Design and Structure

Laura Zielinski
Laura Zielinski
July 7, 2014

The brand's original pack was at odds with its ripened positioning.


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Launch Support

Launch Support

Laura Zielinski
Laura Zielinski
July 7, 2014

Consider these steps to make product launches a success.


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editor headshot laura zielinski

Sign, Seal and Deliver Your Design Gallery Submissions

Laura Zielinski
Laura Zielinski
July 1, 2014

Curious how the Design Gallery process works? We'll tell you.


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Create a Great Brand Launch

Create a Great Brand Launch

Laura Zielinski
Laura Zielinski
July 1, 2014

Get your identity and pack to flourish from the start.


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granite gold inc

Stone-Care Products Get Redesigned Labels

Laura Zielinski
Laura Zielinski
June 8, 2014

The new package design positions the brand as experts while helping customers.


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brand innovators

Brand Innovators 2014

We award the people influencing branding and packaging today.
Laura Zielinski
Laura Zielinski
June 3, 2014

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

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