Recently, numerous major brands and CPGs decided to take their convictions to social media … by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook — with some going even further by nixing ads on Instagram and Twitter as well.
The OpX Leadership Network is a community of manufacturing, engineering and operations professionals dedicated to driving operational excellence, which is to understand customer needs, empower the people to deliver those needs, and optimize processes around those needs.
Last year many companies collaborated on new materials, machinery compatibility and corporate initiatives, and joined recycling groups. It’s time to look forward, get inspired and realize that sometimes it is better to work with a partner or two.
In packaging plants across the world, compressed air systems create significant energy waste. Pinhole leaks in air lines, sticky valves and other inefficiencies cost huge consumer packaged goods (CPG) manufactures and small contract packagers alike substantial amounts of money. These also hinder corporate green efforts for responsible energy usage. A key opportunity to solve compressed air issues and boost overall equipment effectiveness (OEE) is by thoughtfully implementing Industrial Internet of Things (IIoT) strategies with scalable PC-based automation technologies.
CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
Flexible packaging accounts for 19 percent of the overall packaging market and is expected to grow at a rate of 3.9 percent CAGR by 2023, according to the 2019 Flexible Packaging Marketing Assessment by PMMI, The Association for Packaging and Processing Technologies.
Smart packaging is developing rapidly. A major factor driving the growth of the smart packaging market is increasing demand for packaging that indicates and maintains product quality throughout the supply chain.
In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.
For most of the past decade, consumers around the world have increasingly shifted their spending from brick-and-mortar to online stores, appreciating the convenience and immediacy of digital shopping. But that trend could be reversing as members of Generation Z begin flexing their economic muscle.
Using song to lure TV listeners in with the hope that consumers will relate to the product is not new. Its purpose? To do what it does for me: think about one’s youth and a happy, carefree time with no bills, no house payment and no work hours. And, as a child of the ’70s, I’m happy to reflect back through familiar tunes.
In this issue of Packaging Strategies, we share an article about a popular men’s wellness brand, finding an ecommerce partner for growth and control of your products, PACK EXPO Show coverage, a chocolate factory that found the right system for its bars, a Q&A with two companies on sanitary equipment and making the switch to aluminum.