In this video, Clean Cult Founder & CEO Ryan Lupberger explains some of the challenges the company faced when it decided to offer cleaning products in paper-based packaging.
This partnership signals the next chapter in both companies’ commitment to sustainable packaging solutions —introducing paper-based refill cartons and aluminum bottles into the home cleaning aisle.
Nana is the first brand to adopt Amcor’s AmPrima® 2-Liter Refill Pouch in the home and personal care sector, accelerating the shift towards lightweight, mono-material packaging that uses less plastic.
The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact — cutting down on waste, lowering carbon emissions and embracing a refillable system that puts conscious beauty front and center.
Timed to coincide with World Refill Day, on the 16th of June, the campaign is designed to encourage consumers to embrace refills as the latest beauty ritual and contribute to a more sustainable future.
Company is focused on ensuring that its primary packaging is recyclable. Coca-Cola says it will also continue to focus on increased advocacy for well-designed collection systems for the recycling of beverage packaging.
