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Home » brand packaging

Articles Tagged with ''brand packaging''

Coffee brand brews emotional new packages

Seattle’s Best Coffee works with Hornall Anderson for design refresh.
February 19, 2014
In mid-January Seattle’s Best Coffee announced the beginning distribution of their new products.
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Case Study: xpedx creates “oven box” to deliver homemade cookies

February 14, 2014
By creating a box that looks and opens like an old-fashioned oven, xpedx helped recreate the warmth of baking with grandma for the customers of Thelma’s Treats.
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Fiber cereal launches with new design

Weight Watchers launches Love Fibre, design by bluemarlin
February 6, 2014
Bluemarlin was briefed to develop compelling packaging design for Love Fibre that highlighted the brand’s unique proposition to offer something different and delicious in the breakfast cereal category.
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Classic salt icon celebrates 100 years

Morton Salt updates brand design in celebration
January 31, 2014
For 100 years, America has celebrated life's moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her.
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Breakfast cereals break out with new package design

Bluemarlin designs packaging for Saffola Oats franchise
January 13, 2014
International branding and design agency Bluemarlin has crafted a vibrant new 2D/3Dpackaging design for Saffola’s line of oat-based breakfast cereals. The 26-SKU range, which includes plain oats, savory oats and muesli, hits shelves this month in India.
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Organic ciders debut in fresh design

Sandstrom Partners completes brand strategy and design for new, high-end line of organic ciders
January 8, 2014
Sandstrom’s work included brand design and packaging including bottle design, and a website for the company’s three varieties of cider.
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FIT exhibition communicates powerful brand identity through an everyday item

Fashion Institute of Technology's exhibit is on view December 18, 2013–January 30, 2014
January 2, 2014
Project Carton shows how gable-top containers allow brands to communicate their message to consumers.
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CBX adds ‘liquid sunshine’ back into orange soda

Sunkist seeks o engage a fresh, younger generation
November 22, 2013
CBX, a brand agency based in New York City, recently collaborated with Dr Pepper Snapple Group to refresh the packaging graphics for Sunkist Soda, the number-one orange soda brand. Introduced in 1978, Sunkist Soda was once known for its California style.
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Refreshed brand look highlights passion and pride for pork

Farmland Foods launches new packaging four new pork products
September 27, 2013
Farmland Foods unveils a refreshed brand look and a new, comprehensive advertising campaign for its Farmland brand centered on the company's unsurpassed passion and pride for pork.
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Functional raw sports drink to debut

Amara and 7UP Bottling team up for new cold-filling carbonated co-packing line.
Liz Cuneo
April 12, 2013
Amara Beverage Company announces the launch of its newly redesigned raw sports drinks. The drink is set for release in California and Nevada in the next month. Amara teamed up with McLean Design to refine the brand image and design.
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