Oscar Mayer is unveiling a new look, packaging and creative platform called “Keep It Oscar”—built to unite the brand’s entire portfolio of products and bring the iconic American brand into a fresh, modern era.
Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.