Brand packaging - Articles - Page 7

Plant-Based Dessert Producer Rebrands to Reflect Broader Consumer Base

March 5, 2021

In addition to the rebrand, Coconut Bliss has added to new ice cream offerings.

NB Pure Rebrands

March 2, 2021

The natural ingredient supplement maker gets a makeover.

Oil Container named Best In Class at PAC Awards for Packaging Innovation and Sustainable Design

February 15, 2021

JDO's winning structure was created specifically for Loop.

Think! Launches New Protein Oatmeal Cups and Cartons

February 2, 2021

The update to its line of Protein + Fiber Oatmeal Cups and Cartons follows a recent redesign to its High Protein Bars.

Rum Brand Tanduay Enters Wisconsin Market, Partners with the Milwaukee Bucks

January 21, 2021

Co-branded packaging for Tanduay Rum and Milwaukee Bucks products will be made available throughout Wisconsin in early 2021.

Brand Packaging: Sustainability

How Sustainability Can Amplify Marketing Resiliency for CPGs

Marissa Ferrara

January 11, 2021

Fulfilling short-term needs while maintaining long-term priorities has been an ongoing challenge for organizations since the onset of the pandemic. The global response to COVID-19 has slowed the day-to-day operations of many companies but amplified the progression of transformations that were already brewing before the outbreak.

Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.

Kristin Joker

September 30, 2020

Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.

Brand Packaging: Rebranding

The Story Behind the Packaging: Midol

The iconic pain reliever gets a packaging overhaul, new branding message and 100% digital campaign to resonate with a new generation.

Kristin Joker

June 12, 2020

Since 1939 the packaging described the product as a cure for “periodic pain.” Although the name was familiar with young women, the brand lacked relevance with Gen Z and was losing market share due to the increase of new female-focused start-ups.

Brand Packaging: Packaging Design

Redesigning the Packaging Playbook

Making your brand stand out on a shelf full of copycats.

David Lemley

April 12, 2020

Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.

Premium Italian Liqueur Relaunches with Brand Redesign

February 26, 2020

Opal Nera, a sambuca-based dark liqueur, was created by Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected.