In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.
A recent survey of 200 U.S. brand managers and packaging stakeholders revealed that 72 percent have seen brand packaging affected by the introduction of more sub-brands, products and SKUs over the past two years. What is driving this trend? The battle for relevance.
As a brand manager, production or plant manager, your primary focuses include your bottom line. Packaging affects many aspects of your product line and with that, your business growth.
Plastic Technologies, Inc. (PTI) announces structural realignment and business unit name changes to better serve brand owner package development needs. The changes will enable brand owners to improve speed-to-market in order to more rapidly capitalize on commercialization opportunities.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
Monoprix’s new “La Beauté du Visage” skin care line features all the essentials women need for their daily face care regimen, from cleansers to moisturizers and masks.
The 15th annual Packaging That Sells Conference will offer a dynamic lineup of branding and packaging experts, taking place Oct. 23-25 at Chicago’s Drake Hotel.
Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient.
Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers.
Developed to respond to the evolving needs of brand owners, consumers and retailers, Brand Ready Packaging from Georgia-Pacific Corrugated uses the company’s forward-thinking design process, exacting production techniques and proprietary consumer insights to provide a packaging solution that helps communicate a brand's story by maximizing the effectiveness of in-store secondary packaging.