At Global Pouch Forum 2022, Juan Gluth, CEO of GoodBelly by NextFoods, Inc., shares how the probiotic brand’s integration of flexible packaging to its product line increases consumer convenience and ultimately helps drive growth and product innovation for the brand.
A study from CB Insights revealed that private labels sell three times as much as branded products. Hear from an expert on how design is contributing to the rise of private brands.
In this episode, the topic is private brands. Our guest Todd Maute, has worked in the private label business for close to 30 years helping retailers define brand and design strategies across multiple channels.
The store shelf was once the mainstay of the consumer packaged goods (CPG) industry, a crucial brick-and-mortar spotlight for tangible products. Today, the consumer experience increasingly skews digital; COVID-19 alone accelerated e-commerce by 10 years in 10 months. This new market landscape demands a major pivot to ensure success: a digital transformation.
Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.
What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.