Articles Tagged with ''brand packaging''

Developed to respond to the evolving needs of brand owners, consumers and retailers, Brand Ready Packaging from Georgia-Pacific Corrugated uses the company’s forward-thinking design process, exacting production techniques and proprietary consumer insights to provide a packaging solution that helps communicate a brand's story by maximizing the effectiveness of in-store secondary packaging.

When brands are contemplating a new product launch or a redesign of their packaging, there are many items to take into account.

It has been decades since expectant parents felt compelled to paint the nursery walls baby blue for boys and cotton candy pink for girls. But gender-specific marketing can be a huge turnoff for many shoppers–particularly Millennials.

With global bottled water sales consistently rising by more than five percent a year, companies are increasingly turning their attention to new segments and new consumers.

Consumers are being forced to wade through too much clutter to find what they’re looking for. That’s why product differentiation is so critical in today’s marketplace.

Tree Top, a Washington-based product fruit supplier and grower-owned cooperative, has unveiled its refreshed logo and packaging designs across its product lines.

Budweiser unveils rise as one global marketing campaign for 2014 FIFA World Cup Brazil