It has been decades since expectant parents felt compelled to paint the nursery walls baby blue for boys and cotton candy pink for girls. But gender-specific marketing can be a huge turnoff for many shoppers–particularly Millennials.
With global bottled water sales consistently rising by more than five percent a year, companies are increasingly turning their attention to new segments and new consumers.
Consumers are being forced to wade through too much clutter to find what they’re looking for. That’s why product differentiation is so critical in today’s marketplace.
Tree Top’s new look reflects heritage, focus on quality ingredients
March 5, 2014
Tree Top, a Washington-based product fruit supplier and grower-owned cooperative, has unveiled its refreshed logo and packaging designs across its product lines.
By creating a box that looks and opens like an old-fashioned oven, xpedx helped recreate the warmth of baking with grandma for the customers of Thelma’s Treats.
Weight Watchers launches Love Fibre, design by bluemarlin
February 6, 2014
Bluemarlin was briefed to develop compelling packaging design for Love Fibre that highlighted the brand’s unique proposition to offer something different and delicious in the breakfast cereal category.
For 100 years, America has celebrated life's moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her.