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Home » Topics » New Packages Stories

New Packages Stories
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Award-winning tea now available in new size and proprietary package design

North American tea company, Tejava, debuts tea leaf sculpted PET bottle
April 24, 2013
Crystal Geyser Water Company's Tejava® Premium Iced Tea is now available in a proprietary 18 oz. PET bottle. The stunning new bottle features a unique package design incorporating a hand-sculpted, tea leaf motif with three-dimensional qualities, giving the impression that the bottle is wrapped in tea leaves. Distribution of the new bottle will begin in May 2013.
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Special sleeves protect new beverage

Upbeat drinks use decorative sleeves to protect against UV light degradation
April 23, 2013
Special sleeves incorporating UV protection from CCL Decorative Sleeves are being used to protect and enhance the quality of a new range of high protein dairy drinks, as well as creating a distinctive on-shelf presence for the brand.
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Gin package tells brand story

April 19, 2013
Integrated brand design agency Blue Marlin has created a brand platform via packaging for start-up gin company, Warner Edwards. Their premium gin, distilled on a Northamptonshire farm, became available to purchase online at the end of last year, and has just launched in retail outlets in the United Kingdom.
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Beer brand launches signature bowtie-shaped can

Budweiser’s new limited-edition bowtie can mirrors logo
April 18, 2013
This spring Budweiser will introduce a striking and original new beer can – a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.
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Squeezy bottle cuts the mustard

Essen introduces spicy mustard in squeezable container
April 17, 2013
Tsac Vertriebs GmbH from Essen has introduced a spicy mustard onto the German market in a squeezable container from RPC, with the slogan: “We cut the mustard!”
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Functional raw sports drink to debut

Amara and 7UP Bottling team up for new cold-filling carbonated co-packing line.
Liz Cuneo
April 12, 2013
Amara Beverage Company announces the launch of its newly redesigned raw sports drinks. The drink is set for release in California and Nevada in the next month. Amara teamed up with McLean Design to refine the brand image and design.
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White whisky bottle gets makeover

TricorBraun creates Tennessee Moonshine bottle
April 12, 2013
Tennessee white whisky got a makeover thanks to Short Mountain Distillery and TricorBraun Design and Engineering, who created a 1930s-era bottle that unquestionably positions Short Mountain Moonshine as the modern-day heir apparent to white lightning
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New injecting package infuses food with flavor

French’s introduces new flavor infuser marinades
April 8, 2013
Backyard grilling just got easier, juicier and more flavorful with French’s new Flavor Infuser marinades! These unique new marinade packages, available in four flavors, offer a quick and easy way to add flavor to chicken, steak, pork or fish. French’s Flavor Infusers are ready-to-use and deliver great tasting flavor in just 10 minutes!
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Artesian bottled water debuts reusable straw

FIJI Water offers FIJI Straw to fit water bottles
April 3, 2013
FIJI Water introduces the FIJI Straw: a fun and fresh way to discover Earth’s Finest Water on-the-go. The straw, designed with the savvy consumer in mind, is reusable, dishwasher safe and BPA free. Due to the overwhelming demand following appearances at key special events, including the Screen Actors Guild Awards and New York Fashion Week, the FIJI Straw will be available to all consumers for purchase beginning April 22nd on FIJIWater.com for $9.95 (package of six). Only Earth’s Finest Water deserves to be experienced in such a refined way, sipped and savored through a straw.
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Product design creativity allows chocolate surprise eggs to be sold in USA

Innovative design helped Candy Treasure LLC launch Choco Treasure®, the first legal-in-the-USA chocolate egg with toy surprise
April 1, 2013
One of the lesser-known tasks for US Customs officials is confiscating chocolate “surprise eggs” from travelers. More than 60,000 surprise eggs are seized at the U.S. border each year with penalties up to $2,500 per egg. Brands such as Kinder Surprise® and Ovetto Sweet® – which contain toys inside a hollow chocolate egg -- are the top selling kids’ candy around the world. Over a billion surprise chocolate eggs are sold worldwide each year but have been illegal in the U.S. due to the 1938 Food, Drug and Cosmetic Act which prohibits inedible objects inside a candy. The design which is those products’ essence is what makes them illegal in the USA.
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