We look at the total package, including the label, to identify problems with consumer engagement. Recyclability and sustainability paired with a nice design at low cost are just a few benefits brands and converters look for. Below, we find a few recent label offerings that just might fit the bill for the future of labels.
A GS1 US research study revealed that 82% of retailers and 92% of brand owners support transitioning from the universal product code (U.P.C.) to a data-rich two-dimensional (2D) barcode. It is one way to meet changing consumer needs for more product information.
Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.
Understanding the typical pros and cons of batch versus continuous and aseptic sterilization of low-acid shelf-stable food and beverage products helps organizations make an informed purchasing decision.
Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.
To find out what’s in store for cannabis packaging by 2025, I delved into the subject with a group of packaging experts. Why 2025 you ask? It’s the year many brands such as Nestlé, Aldi and even Pepsi are targeting for their packaging to be 100% recyclable or reusable, so it’ll be a milestone year for packaging.
2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.
Having partnered with specialty food brands for nearly two decades, I've learned more than a few things along the way. Specializing in only food CPG brands has allowed me to finely hone in on best practices that can transform packaging into a workhorse to sell itself, be it on the shelf or online.
For years, fiber lasers have been a mainstay in the electronics, automotive and aerospace markets with their ability to produce alphanumeric text on the surfaces of hard plastic and metal parts. Now, fiber lasers are gaining a foothold in consumer packaged goods (CPG) manufacturing.
Flexible packaging continues its rise. Delve deeper into the reasons why in this issue. We also explain the latest buzzword in food packaging as well as why counting may make more cents for you than weighing. (See what we did there?)