Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.
The latest release of Loftware’s flagship Enterprise Labeling Solution, Loftware Spectrum 4.0, enables users to design label printing applications purpose-built for mobile devices, which streamlines global labeling processes.
It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.
When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?
Overnight Labels Inc. has gone from Gold (previously called Blue) to Platinum Level status in its certification from Graphic Measures International, a process that holds packaging suppliers accountable to established brand owner standards.
Smart packaging is developing rapidly. A major factor driving the growth of the smart packaging market is increasing demand for packaging that indicates and maintains product quality throughout the supply chain.
Frozen food packaging has a job to preserve food from the time it is prepared to the time it is eaten, all the way throughout the product's journey. The packaging helps to maintain original color, flavor and texture and generally more of their nutrients than foods preserved by other methods.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!