Brand Packaging

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Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look. 

Nut industry leader John B. Sanfilippo & Son has relaunched its Orchard Valley Harvest (OVH) brand, with an identity and packaging developed in partnership with global brand design agency Straight Forward Design.

The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.

Focusing primarily on pork rinds and bean dip, Southern Recipe Small Batch offers a variety of flavors, like Korean BBQ and Spicy Dill, while also giving consumers larger portions and healthier options than its competitors.

Mars Wrigley was the first client to leverage the Curion Score and benefit from comprehensive product, packaging and category understanding prior to launch.

The flagship brand of New Belgium Brewing has announced the beginning of a wholesale reimagining when it comes to the beer’s branding and recipe.

Chocolate makers had a pretty good year in 2022, with overall dollar sales rising despite a slight downtick in collective unit sales.

Made from vine shoots and paper pulp, the Belle Epoque Cocoon perfectly envelops the bottles while also showcasing vibrant colors, giving the box both a luxurious and natural feel.

Communication was pared down to include brand, variant and key claims like ‘wild-caught’ to help consumers shop the shelf.