Brand Packaging

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The brand is undergoing a packaging redesign for its three Harvest Snaps flavors: Honey Dijon, Loaded Taco, and White Cheddar Jalapeno.

The new packaging has begun to rollout on retail shelves nationwide and the transition will continue through Q2 and Q3 2024.

Inspired by California roots, the new design emphasizes commitment to quality and the newly achieved B Corp Certification.

Caress embarked on a redesign to remain competitive in a highly populated category. 

Hot Pockets trusted Interact Brands, the esteemed Boulder-based branding and design agency, with this reinvention.

Liverpool’s Tom Lane – AKA Ginger Monkey – recently assisted the Georgia-based farm and distillers with brand identity and packaging design.

Consumers can help catch him before St. Patrick’s Day with the leprechaun traps on the back of limited-edition boxes of Lucky Charms, as well as a new “Mouse Trap”-inspired board game.

Utilizing Budweiser’s vision, Trivium created a beer bottle that was both visually engaging and environmentally sustainable.

The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.

The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike.