The updated packaging tells the story about Neutral’s work with farmers and explains what it means for its milk to be carbon neutral from “grass to glass.”
In observance of Veterans Day – and in recognition of the valuable skills and experience that military veterans bring to the packaging industry – we talked to West Point graduate Lisa Pruett about her role as President of Packaging and Label Solutions at R.R. Donnelley and Sons Company.
Founded in 2014, Creature Comforts Brewing sought to address the perennial marketing problem of differentiation by taking a business-savvy approach to packaging.
Cans without sleeves have a better chance of recoverability, according to the Aluminum Association’s design guide, which explains that digital printing technology is now price competitive with shrink-wrapped cans, while maintaining the recyclability of the aluminum.
Unsatisfied with the existing options, they assembled a team of world-class team sports dietitians and food scientists with one simple mission: develop a line of products worthy of The Game Changers’ legacy. As a result, FȲTA - derived from the Greek word for “plants” – was born.
The goal of the rebrand is to engage directly with health-conscious consumers as they increasingly seek high-quality and ethically sourced beef products.
“Taking Nomadic’s iconic bowl design and almost literally turning it on its head took some clever engineering, but with sustainability always top of mind for Greiner, being able to create new packaging using less energy is a positive benefit."
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